CREATIVE BRIEF

The Video Music Awards for 2024 we partnered with branding agency Dixon Baxi. I was the lead for design production across the entire campaign promotion.

This was once again a large global tentpole and required close contact with consumer and integrated marketing, events, social, promo, international, and the show team as well as many sub teams waiting for assets to use for supporting ancillary.

  • Key Art
  • Promo GFX
  • Out of Home print and motion billboards across multiple cities
  • Anamorphic video screens
  • Ancillary Events supporting
  • Event signage
  • Digital marketing

CREDITS

Sr. Creative Director Tim Livezey
Creative Director Robert Postotnick
SR Motion Designer Gary Samson
Art Director Carli Malec
Designer Victoria Deblasi
Lead Design Producer Ross Jeffcoat
Design Producer Social Vivian Castelo
Design Producer Promo Kelly McCrossin
Creative Studio Partner Dixon Baxi