CREATIVE BRIEF

As Design Production Lead for the Chi Season 7, I directed internal design and motion teams alongside external vendor partners to execute the global campaign’s visual strategy. Our portfolio encompassed high-profile activations across print, social, digital, and broadcast linear activations globally.

  • Key Art
  • Promo GFX
  • Out of Home print and motion billboards across multiple cities
  • Ancillary Events
  • Event signage
  • Digital marketing

CREDITS

Sr. Creative Director Tim Livezey
Creative Director Steve Chan
Sr. Art Director Edwin Alvarenga
Sr. Motion Designer Kaz Iwai
Lead Design Producer Ross Jeffcoat