CREATIVE BRIEF

This was the second MTV Rebrand I worked through at Viacom, there were only 2 that ever happened since the launch of MTV. This second global rebrand would effect everything about our brand. The rebrand won GOLD at Promax 2022 for brand image refresh.

I was responsible to audit all that was needed to get updated for the new look and then make sure all teams had the final files and make sure rollout was seamless across all of our global teams.

Full case study can be found at Loyal Kasper

Movie Poster Key Art

CREDITS

SVP DESIGN Thomas Berger
Creative Director Rich Browd
VP Motion Tim Livezey
Executive Producer Pam Brill
Producer Ross Jeffcoat
Creative Partner Loyal Kaspar