Creative Brief

The full campaign for the return of MTV’s MY SUPER SWEET 16 required a new look, full show packaging, out of home campaign, promos, social and digital.

For the full show packaging we worked with Block and Tackle.

SHOW OPEN

CREDITS

MY SUPER SWEET 16  
Client MTV
Packaging Vendor Block & Tackle
SVP/VPs of Design Andrei Chahine & Romy Mann
Art Director / Designer Rebecca Simnowitz
Designer Sasha Safir-Cohen
Animator Dana Jefferson
Producer Ross Jeffcoat