Creative Brief

Are you the one came back to MTV and it was time for a new fresh look. We were tasked with a full campaign, the show open, the aftershow packaging, promos, and out of home campaign. Covering print, digital, social and on-air with one cohesive new brand look for the show.

1515 Studio Shades

Lobby Takeover

Lobby Takeover

Digital Campaign

After Show Packaging

Credits

AYTO  
Client MTV
SVP/VPs of Design Joe Ortiz, Andrei Chahine & Romy Mann
Art Director / Designer Rebecca Simnowitz
Producer Ross Jeffcoat
Photographer F. Scott Schafer
Writers Justin Freidus & Hannah Vanderpoel