Creative Brief

Believe it or not we did used to play music videos on MTV, at least still in 2014. We still had a morning block of music that we called AMTV. The assignment was to create unique fun channel ID’s to play during the block.

ROOSTER WEATHER

Shot with green screen and practical effects in a studio environment. These promos were created as bumpers adjacent to a live weather map for viewers of current conditions.

The Rooster head was custom made just for the shoot.

PAREIDOLIA

Did you see that? Pareidolia, the tendency to perceive a specific, often meaningful image in a random or ambiguous visual pattern. This shoot was inspired by the word, and attempted to bring some music connections to our morning eveyrday objects.

Shot in live studio with 3D visual effects added later in post with Soft Image.

MORNING

We still had rights at the time to popular music to use on air for promos. We thought it would be fun to have some morning moments switched with one of our favorite four legged animals. This was shot lo-fi in my co-workers apartment with her friends dogs that lived nearby. Thanks Tina.

CREDITS

Client MTV
SVP CREATIVE Jeffrey Keyton
VP of Design Romy Mann
Art Director Crobin Leo
Producer Ross Jeffcoat
Animators Chris Gallagher